Are you looking for a marketing consultant to help you grow your business?
In the fiercely competitive food service industry, marketing is vital to your organization’s success, regardless of size.
A tailor-made marketing strategy for your hospitality business is built to attract and retain customers, identifying your target audience and attracting them in the most effective way.
Your hospitality business is offering great food and perfect customer service but there is still lot of empty tables during your opening time? If you are looking for new methods to attract customers read on.
If your business isn’t equipped to leverage the opportunities marketing creates then you are at risk of falling behind the competition. We can provide a comprehensive service to help you create and implement a new marketing and sales strategy for your business.
We can help you strategize and instil marketing at the core of your business. We will always be working on new ways to make your life, as a hospitality business owner, easier. We solve problems for clients that involve expertise in business, marketing, brand, GTM or digital strategy.
Here’s a very quick overview of all the areas we can assist you when it comes to growing your online business. We’re going to go into more details later.
- CUSTOMER ACQUISITION
- CUSTOMER RETENTION
- SOLIDIFY YOUR BRAND
- WEBSITE AUDIT
- WEBSITE DESIGN & DEVELOPMENT
- SEARCH ENGINE OPTIMIZATION – SEO
- ADVANCED ANALYTICS AND REPORTING
- BLOGGING
- SOCIAL MEDIA
- BUILD A CONTENT CALENDAR
- CREATE A YOUTUBE CHANNEL
- PAID SEARCH
- MARKETING CALENDAR
- KEEP IN CONTACT WITH CUSTOMERS
- BUILD RESTAURANT CUSTOMER DATABASE
- LOYALTY MARKETING
- EMAIL CAMPAIGNS
- CONTESTS
- POS MARKETING
- POINT OF SALE SYSTEMS All-in-One Restaurant POS Systems
- EXCLUSIVE EVENTS IN YOUR HOSPITALITY BUSINESS
- INTERNET RESTAURANT COUPONS
- FESTIVALS/OUTDOOR EVENTS
- REVIEW SITES
- LOCAL RESTAURANT MARKETING
- INTRODUCING YOU TO OTHER LOCAL BUSINESSES
- COMPETITOR TARGETING
- KNOW YOUR NUMBERS
- ECOMMERCE MANAGEMENT
- AMAZON MARKETING AND CONSULTING
- FOUR WALL MARKETING MATERIALS
- MEDIA BUYING
So before we get into the details, why trust us with your business?
About Us
We are a busy, North East England-based, hospitality marketing consultant company and undertake a range of services for our clients which can include social media, marketing strategy, developing a marketing calendar with content website design, email marketing, Search Engine Optimization and more.
We’re proud to say that we have never had a client that we could not help. With our advice, clients realize the best possible outcome for their project.
For a reliable solution to your hospitality business challenge of any kind, virtually no project is beyond our scope. We have a long history of success.
Founded and led by Neil Haywood and Larry Lewis, who has owned his own restaurants, we provide highly personalized, cost-effective solutions for restaurant and hospitality operators in the Northeast. We are trusted advisers to cafes, pubs, inns, and restaurants.
Anyway, enough about us, let’s get into the ways we can help you with your business.
Customer Aquisition
This is your obvious objective: to fill seats, fill bellies, fill online order slots, swipe credits cards, and collect cash. This requires marketing campaigns that will get customers in the door and using your online services.
Customer Retention
Customer retention campaigns are the marketing efforts you use to secure return business. Customer retention strategies involve capturing customer information and mixing branding and acquisition strategies. Customer retention initiatives make sure you can easily lure customers back in with incentives as well as reminders.
Solidify Your Brand
Your brand precedes you. It’s your reputation – and you want to have a good one. Your brand will be reflected in everything you do as a business, including your marketing materials, decor, etc. Promoting your brand is vital to capturing the attention of your target audience and sticking out in their memory when they’re deciding where to eat.
Your brand is more than your logo and signage.
A hospitality business must have a story. The story gives it heart and soul. The story can be about what made it come about. The story can advocate your promise of using the freshest ingredient. The story of the family who owns the hospitality business would capture the interest of others.
You need the following:
Mission Statement: A mission statement is the reason your hospitality business exists. Mission statements are usually one to three sentences and approximately 50 words. They should:
- Describe your hospitality business’s value
- Inspire your customers, staff, and stakeholders
- Be plausible and realistic
- Be specific and to the point
Vision statement: Your vision statement should answer the question, “What does your hospitality business hope to create in the future?” Make it inspirational and motivational. Announce your goals and how you intend to impact your customers and the restaurant industry in the future. Use the future tense.
Value propositions: In one sentence, describe the unique value your hospitality business provides to customers. Feel free to break down this sentence further into three or four value propositions that are unique to your hospitality business. You will use these statements to describe how your hospitality business stands out from your competition.
Positioning statement: In one sentence, describe how you want competitors, customers, and the rest of the marketplace to perceive you.
Website Audit
We will investigate your website from brand, user experience, and SEO perspectives and provide a set of recommendations for site improvements.
Are your customers converting? We can kick the tyres of your website to show you why it isn’t supporting your business in an optimal way. We know how websites should work and we can get it built for you in the right way.
Are all your pages on Google Search? Can Google easily find and crawl your website? Most importantly, does your website create a good user experience? Having a hospitality marketing consultant conduct an SEO audit is a great place to start, so you can start to make the most of finding guests for your hospitality business or other assets on Google Search. It all has to start somewhere.
Website Design & Development
With millions of websites on the internet you want to be sure your website stands out, represents you well, and most importantly, helps your organization grow. First impressions matter, your website is the online window into your business. However, even the most beautiful website needs to be found. Google needs to be at the heart of every website development project, ensuring your website is optimised to capture traffic from the world’s most popular search engine.
If you do not have a website you cannot drive people to it and therefore cannot track anything. For those of you without a website or as bad a home made one, we will make you a user-friendly site that you will be able to edit yourself. It will have all the tracking codes you need to run successful campaigns. Website designs that are inimitably stylish, and always mobile friendly. Every online brand experience should be unique – because the more compelling the experience, the faster you will build brand loyalty. Our websites not only look brilliant on all devices – they are very effective in bringing people to your business. The user experience is developed to maximise bookings, increase social media followers and newsletter sign ups, after all what’s the point of a pretty website if it’s doesn’t make you money?
We provide website and email hosting services as well as ongoing monthly website support, ensuring that our client’s sites are kept up to date with the latest menus, promotions and news. We regularly analyse reports from Google Analytics to make adjustments to sites, reducing Bounce Rates and increasing bookings. We are responsive to our clients needs and make the majority of requested updates within 24 hours. Furthermore we’re proactive and don’t need to be told to remove expired promotions – eg Valentine’s Day menus or Christmas promotions.
Search Engine Optimization (SEO)
Your site has two audiences – your target customers and Google. We make sure our sites are built to the latest Google guidelines. They are optimised for fast loading (a key element for appearing at the top of mobile searches) with your target keywords woven into the fabric and content of the site.
Every day thousands of diners search in Google to locate new places to eat. If your restaurant does not rank well for search terms relating to your cuisine or geographic area (or both) then you are missing out on a significant amount of potential business that could be walking through your restaurant’s doors, not to mention food bloggers and journalists who may be waiting to discover you.
We provide our clients with a comprehensive search engine optimisation (SEO) service which is tailored to your restaurant’s marketing goals and continually monitored and tweaked to ensure that you get the sales leads you need to grow your restaurant.
Don’t let your competitors overtake you with a stronger search engine presence and intelligent SEO strategy.
Through careful keyword research and white hat practices, we can help you achieve high rankings in the major search engines. Turn more site visitors into customers! We utilize the latest Conversion Optimization techniques to help increase the percentage of passive website visitors into active users.
SEO is the practice of optimizing your website for search engine results, particularly Google. Your goal is to rank the highest on search engine page results (SERPs) when people use search terms that are relevant to your restaurant’s concept, type of food, and location.
Search Engine Marketing (SEO) is the process of improving the visibility of your site in Google’s search results, putting you at the forefront of your target audience.
Algorithm changes & keyword research gives your business the highest chance of online visibility as customers search for your product or service.
We ensure that we implement all tactics that comply with the various search engine guidelines which are ever changing. We always use a long-term, content-led strategy to achieve the best Search Engine Marketing return on investment.
This is what you need:
Content: Don’t plagiarize content because Google will know. Use original copy on your website that keeps people browsing. As you develop the content on your site after you open, post relevant videos, images, and links to reputable websites to improve your SEO ranking.
Keywords: Research keywords that are relevant to your hospitality business. Use Google Keyword Planner to get started. Enter your city and the term “restaurant”, click on your product category, and browse the results. Once you’ve researched relevant keywords, use them (naturally) into your web copy. Keyword analysis is a crucial element of Search Engine Marketing. Knowing what your potential customers are searching is the foundation of all Search Engine Marketing campaigns.
Title tags: In the backend of your website, you’ll see a field for title tags. Title tags are what appear in Google search results, and they should be between 20 and 60 characters long. Be as straightforward as you can when using title tags. For your restaurant’s homepage, for example, use your hospitality business t’s name and your location for your title tag.
Meta descriptions: Your meta description is the brief description of text below the title tag displayed in search results. In your meta description, summarize your page in 150 characters or less. Use relevant keywords within your description.
Backlinks to your website: Note that when a “high authority” website links to your website, your SEO ranking improves. So if you can get media coverage, blog coverage, etc. from other websites that Google has already ranked highly, your website’s ranking will also improve.
Advanced Analytics And Reporting
Website analytics describes analyzing qualitative and quantitative data from your website and competitor websites to improve your online experience and achieve business goals, like securing more product orders or qualified leads. You analyze all this data with web analytics tools.
Website analytics is important because it helps your business:
- Understand how users find and interact with your site
- Discover how users move through your buying funnel
- Learn what users think about your brand, products, or services
- Track the performance of your digital marketing strategies
- Measure your digital marketing ROI
Blogging
Blogging can be used in a variety of ways to enhance your hospitality business profile. The use of regular quality blog content will enhance both your Search Engine ranking & provide content for the consumer, adding to the depth of Social Media channel content. I create blog content with a combination of user experience enhancing content & SEO optimised copy to help clients rank higher than competitors organically on Google. Also known as content marketing, blogging can produce an extremely high ROI in both the short & long term.
Blogging formulates a major cornerstone for any SEO strategy, Google needs constant relevant and fresh content to be added to a website for it to rank higher. Blogging for SEO fills this need and allows you to release relevant content optimised for SEO which will help you keep your customers informed and your website elevated in keyword rankings.
Social Media
Social Media is the perfect shop window into your business. It allows you to show off all you can and visually puts the customer in your restaurant before they book. Create fans, grow organically & shout about you! Your social media audience works great for targeting through paid ads!
Social media marketing is a critical element in staying connected with your audience. Working independently of, or side-by-side with you, we help keep your social community engaged.
Social Media is the perfect shop window into your business. It allows you to show off all you can and visually puts the customer in your restaurant before they book. Create fans, grow organically & shout about you!
A social media strategy for your restaurant is all about identifying hungry customers and leading them from your social property to your restaurant. A huge follower or fan count won’t mean much at all if you’re not able to convert them into paying diners that return time and time again.
Our social media strategy and management services will help your restaurant reach and retain customers with bespoke social media campaigns.
We will evaluate your restaurant’s marketing goals and help you choose the right social media platforms that will deliver a return on investment, be it Facebook, Instagram, Twitter or Linkedin.
We can assist with every element of your social media marketing from the setup of your pages, to creating content and branded graphics and videos that will maximise sharing and engagement, to actively managing your social media channels, interacting with followers, responding to messages and helping to convert leads.
Build A Content Calendar
An ideal posting cadence is three times per week, but we understand this is a lofty goal for a busy restaurateur. The most important thing is to create a content calendar so you can plan content and stick to a regular schedule that you can manage.
Facebook for example, use it for: maintaining customer relationships, announcing new items, promoting events and specials, customer service, marketing incentives, and attracting new customers.
Post a maximum of two times per day to avoid inundating your audience.
Create A YouTube Channel
In our opinion this is one of the most interesting and most original way of online restaurant marketing. Today, when almost every smartphone can capture HD video we can not see the reason why would not you do it.
Create your own YouTube channel and share some interesting short movies from your hospitality business. Some pleasant atmosphere of busy day in your hospitality business or interesting videos from the kitchen. Try sharing recipe videos, a behind-the-scenes look at your preperation process, or posting informational videos. Be sure to include your branding and logo, along with a call to action to sign up for email or follow you on social.
These videos posted on YouTube will soon appear on Google and will help in ranking your website. Remember, a picture says more than 1000 words, then what else needs to be said for a role of videos in the restaurant promotion?
Paid Ads/Search
There is nothing more satisfying than a well run search campaign. It acts as a revenue tap for your business, and can be adjusted as you see fit. We can help you leverage modern paid search campaigns to maximise your profitability.
Google Ads
Customers with their wallets out can’t find you. Google is much more effective than any type of marketing (physical or digital) at catching people who are ready to book there and then… They are physically searching for what you have to offer… you just need to be visible.
Facebook Ads
Not everyone takes action by only seeing your brand only the once. On average we need to see a brand 4 -7 times before purchasing and there isn’t a better place to find people than on Facebook & Instagram. Advanced targeting helps us find your customers!
Paid Ads/Search
Having a promotional calendar for marketing and shopping events is key to delivering your sales targets.
And the most successful brands plan their participation in promotions and sales events well in advance.
There are many ways to promote your hospitality business. You can use social media channels like TikTok, Instagram, and Facebook to reach new customers and communicate with fans. You can engage with customers using email marketing, sending out a newsletter, a coupon promotion, a reengagement message, or a loyalty update. You can optimize your hospitality business’s website so guests can easily search for you and find you online. You can sponsor a community event or partner with a local charity.
Keep In Contact With Customers
Attracting one off diners to your restaurant is not enough to sustain your business. You need to be delivering your restaurant’s experience to their email inboxes so that they remain connected to your restaurant’s brand, become aware of new experiences that your restaurant can offer them and so that they become repeat diners.
We’ll help you strategise your email marketing from data capture to creating an email marketing content calendar with some great ideas to keep your restaurant exciting and intriguing maximising open rates, engagement and repeat business for your restaurant.
Build A Restaurant Customer Database
Take every opportunity to gather information about your guests. Any information will be helpful. Names, mobile phone numbers and emails of your guests are your tools for direct marketing.
Encourage your staff to collect emails. The easiest way to gain confidence is through the strengthening loyalty program. Your waiters promote a special offer for your website subscribers. Also ensure that the flyers with promotional content are easily available in your restaurant.
This way you challenge your guests to sign up with their email at your hospitality business website to be able to use special benefits. Customers feel privileged and your business and guest’s database is exponentially growing!
Loyalty Marketing
It is a commonly held belief that a business will spend five times more to get a new customer than it needs to spend to get comparable revenue from an existing customer. You have to continually communicate with existing customers, encouraging them to return more frequently.
The value of a new customer is important, but the lifetime value of an existing customer is even more important. Many hospitality business expend a great deal of time and money to get new customers to the exclusion of improving relationships with customers they already have.
Make a VIP club for your regular customers! Give to guests who visited you six times, seventh visit half price or if they had seven coffees, eighth is free etc. This is the best and most concrete loyalty marketing for your returning guests. You need to show respect and thank to them for their loyalty. Today, 30% of all restaurants offer some form of loyalty program (source: National Restaurant Association). 57 % of adult consumers will more likely visit restaurants that offer some of the loyalty program for its customers. Restaurant Loyalty Programs could boost your business by 35 % and intimate contact with your guests, but which one suit you best?
Email Campaigns
Send out a monthly newsletter email once a month with new menu items, special menus, and upcoming events. Include successful blog posts, videos, and any contests. Offer incentives to your email list to get return business, whether that’s a coupon or a promo code.
Measure your success.
Open rate: the percentage of recipients who opened the email based on the total number of emails sent
Clickthrough rate: the percentage of people who clicked on a link in the email
Soft bounce: The number of recipients who did not receive the email due to an out-of-office or full inbox
Hard bounce: The number of recipients who did not receive the email because their email no longer exists or there is an error in the address
Unsubscribe rate: The percentage of recipients who unsubscribed from your email list after they received the email
Recipients must opt-in to email communications and give express consent before you can send promotional emails to them.
Build up your email database.
Run contests that require entrants to submit an email address.
Include an email address submission form on your website.
Provide an e-newsletter sign up sheet at all events.
Contests
Contests are an effective way to engage your audience and tap into their networks. They offer entrants a reward in exchange for their submission. Entrants are more willing to give up their contact information and share the contest because they want free stuff.
Photo contest: Ask entrants to take a photo at your hospitality business and submit it for a chance to win tagging you in
Submit a recipe: Feature the winner’s recipe on your menu or run it as a special.
Nominate a winner: Ask entrants to post a picture of someone they think deserves an exclusive three-course meal and why. This would be a great contest to hold around Valentine’s day, Mother’s Day or Father’s Day, when people are feeling sentimental about their loved ones.
Announce your winner publicly. This shows entrants that you followed the contest rules and indeed chose a winner. It also gives the winner an extra little bit of praise.
If applicable, showcase the winner receiving their winnings in your hospitality business. If their prize was a dinner for two, ask permission to take their picture when they claim their prize. Post it to social media.
POS Marketing
Its important for a hospitality business to encourage add-on of extra items / upselling to increase the average ticket with every order.
When offering incentives to servers or order taking staff, sales achievements can be tracked for add-on items.
Point Of Sale Systems
It is important to have the right POS system which will offer for front-of-house and back-of-house operations. The market for restaurant point of sale systems is increasingly crowded. We get it—it’s no simple task to look for the best POS option for your restaurant!
A Point Of Sale Software is simply the most important software for any restaurant. The POS software is crucial to ease the operations of a restaurant.
There takes place handling of huge volumes of cash and credit cards on an everyday basis in a restaurant. But after the deployment of touch screen restaurant POS software it has become fast, easy, and seamless to accept card and also secure for both the restaurant and the customers, at the same time it has become very easy to track these sales transactions related to each and every penny. The POS software additionally makes it very easy for the restaurant’s management to know which are their hot selling items and which of the items should be removed from the menu.
Other benefits include:
- The restaurant point of sale software makes the preparation of profit and loss statements and tax statements easy:
- A restaurant POS software keeps a check on employees who are signing in and out in the POS system. This feature greatly helps to prepare the payroll for employees thus saving on higher payroll expenditures.
- Owners of the restaurant can keep a close eye on the inventory. This also helps in understanding which ingredients are present in bulk while which ones are in shortage. It can also help in curating the perfect recipes using the available ingredients.
- By deploying the best restaurant point of sale software the restaurant owners can free up their staff from performing time-consuming tasks and help allocate their expertise where they are required. Instead of having multiple people tally your accounts, you could just put your trust in the system and expect an error free experience. Manual work is cut down significantly and the different departments of the restaurant are able to communicate and work efficiently.
Exlusive Events In Your Hospitality Business
The event can be use to promote new food or drink that you want to sell. People love the feeling when they are invited to go to exclusive events.
When you decide to make an event in your restaurant ,good deal is to offer free food and increase prices of drinks and create popular “Aperitivo time.”
Determine the theme of your event and the date you will hold it.
Double check that there are no conflicting events in your neighborhood or city on that day.
Pitch local partners to get involved.
Create invitations: digital, print, or both.
Create a registration page. Use a web form that includes a field for email. This way you can send guests specific information closer to the event day. You have the added benefit of obtaining their email information with their reservation.
Update the event on your webpage.
Create and distribute a press release.
Create a blog post about the event.
Invite local media and businesses.
Include the event in your monthly newsletter.
Send out an email dedicated to the event.
Promote your event on your social media pages. If necessary, create an advertisement.
Pass along promotional material for business partners to distribute to their networks.
Create a Facebook event.
Determine advertising platforms and budget.
Create a swag bag for the event. Include a coupon or discount card as an incentive for event guests to return.
Chocolate tasting in your hospitality business is always welcome and guarantee good party for everyone. You can organize various events such as a Happy Child Wednesday-Free Pancakes Day in your hospitality business, socializing with kids and parents. This way the media will pay attention on your restaurant, and you will gain the trust and sympathy of the community.
Internet Restaurant Coupons
Few years ago this kind of coupons we could get with newspaper. Today we have a lot of websites that offering daily deals for your potential customers. They could buy and print their restaurant coupons directly from website. Most of the big restaurant chains as well as smaller ones give this opportunity to their guests.
Global leader in local commerce is a Groupon. This great tool driving traffic and awareness about your restaurant. It help to people around the world to search and discover great restaurants deals. How it works?
They splits the revenue for the sale of the coupons on a fifty/fifty basis with the restaurant. Only competitive offers are selected science Groupon splits the revenue with the vendor and offers only one deal per day per market.
Festival Outdoor Events
While many events and festivals charge vendor fees, you may be able to make up your costs if you can successfully capture future business from the event. How do you do this? By providing incentives, making personal connections, and capturing festival-goers’ email information to ensure future correspondence.
Flyers: a one-page, double-sided paper that features menu items
Take-home menu: a printed version of your full menu
Invitation: an invitation to an exclusive event or online offer
Coupons: Deals, promotional codes and special offers
Use a promo code on coupons specifically designed for the event, to track conversions.
Don’t Miss The Food Festivals
Review Sites
You may think of review sites as a place to manage customer complaints, gather intelligence, and showcase your menu. But review sites are also incredibly effective advertising platforms. In fact, review sites have optimized their platforms to give hospitality business an opportunity to tap into prospective customers who are looking at reviews.
You’ll want to start by claiming your page on all review sites. Once you claim your business page, you should:
Add photos: Optimize your page by adding professionally curated photos of favorite dishes and your space.
Update information: Update any contact information and ensure your location information is accurate. The majority of people on review sites are looking for contact information.
Manage feedback: Both positive and negative reviews require a response. Think of your response as good customer service, so make sure you’re cordial when responding to negative reviews. And invite guests who have had a positive experience to leave a review – more reviews mean a higher ranking in results. But don’t pay or offer incentives for reviews. You could get suspended from the site if you’re found out.
Local Restaurant Marketing
The restaurant marketing strategies that we create are not just limited to digital. We’re a strong advocate of offline marketing where it makes commercial sense and can help market your restaurants to other local businesses, offices, networking groups, food bloggers and get you placed in local magazines and newspapers.
Introducint You To Other Local Businesses
Networking with businesses in your area is valuable in raising brand awareness, especially as many of those workers are likely in your target market. You could offer a free first drink to staff at local establishments.
Competitor Targeting
Extensive competitor analysis allows you to identify areas where a competitor has an ‘edge’ online. Competitor targeting mitigates these wins and provides opportunities to rank above competitors in search engine rankings.
Know Your Numbers
You are limited unless you know your numbers
Essential Restaurant KPIs (Key Performance Indicators)
- Overhead costs (Both fixed and variable costs, usually paid monthly or quarterly that you must pay to continue running your restaurant)
- Dish and drinks costs (total cost of ingredients for a dish/drink are added together)
- Gross profit margin (the cost of goods sold vs revenue)
- Net profit margin (monies left after all costs)
- Returning customer percentage
- Net Promotor Score (score of how likely would you be to recommend ‘insert your restaurant’ to a friend or colleague? And the guests answer on a scale of 1-10 with one being bad and ten being incredible.)
- Average revenue per guest (the total revenue divided by the total number of guests)
- Average revenue per table (take the total revenue and divide it by the number of table turns you’ve made to generate that revenue in your restaurant)
- Spend per head how much shoppers spend on your store on average Spend per head = total revenue / number of customers
- Average table occupancy how many customers on average visited your restaurant during a particular period of time. Average table occupancy = number of occupied tables / total number of available tables
- Table turnover rate Table turnover rate = period of time / number of tables served during that time period
- Revenue per available seat hour RevPASH = overall revenue / seats available * open hours
Website Numbers
You need to know your KPIs for improving sales, revenue, and customer satisfaction including:
- Online shop performance – (Annual sales; quarterly sales ; monthly sales)
- Average order size
- Profit margin
- Website traffic
- Referral Traffic (who sends you the most traffic)
- Conversion Rate (percentage at which website visitors convert into customers)
- Bounce Rate (percentage of visitors who leave your site after arriving on it from a referral source)
- Time to Purchase (how long it took for visitors to your site to change into actual customers)
- Repeat Visits
- Cart Abandon Rate (percentage of shoppers who add items to their cart or basket on your site, but never actually go through with a purchase)
- Cost Per Conversion (the amount you essentially pay to turn a visitor into a buyer)
- Average order value (Revenue / Number of Orders)
- Revenue on advertising spend (revenue you earn from advertising)
- Customer lifetime value
- List growth rate (the growth of your subscriber list) List Growth Rate = [New Subscribers – (Unsubscribers + Email Complaints)]/Email List Total
- Product reviews
- Churn rate (the annual rate at which customers stop subscribing to your services) Churn Rate = Number of Subscribers Lost / Number of Starting Subscribers
- Product affinity (which products users tend to purchase together)
- Cost of goods sold (how much your business spends on selling a product)
Social Engagement Metrics
- Likes: The number of clicks on your post “Like” buttons.
- Comments: The number of comments on your posts.
- Shares: The number of times a post has been shared on Facebook, retweeted on Twitter or repinned on Pinterest.
- Engagement rate: This measures the level of interaction that happens between your social media account and audience.
Ecommerce Management
We do digital marketing for eCommerce food and drink businesses. We can drive more sales for your store. Catapulting your eCommerce business to financial success is about more than just setting up a website and putting some products up, just hoping that customers will come along and buy from you.
You’ll get much better results when you engage an eCommerce agency. An eCommerce agency can help you become the next Amazon… or at least earn a respectable income from your eCommerce store. From email automation to Google Shopping feeds to cart abandonment recovery, we can support your journey.
Due to the recent boom in online shopping, eCommerce is evolving rapidly and the status quo of consumer expectations is changing day by day, pushing the business-owners to stay on top of their marketing, tech, content, support, service, etc. An experienced team of engineers, marketers, and creative people is a costly solution for continuous growth in this highly competitive space.
Amazon Marketing And Consulting
With Amazon being the number one place for direct product search, it’s an essential platform for businesses who want to drive engagement and reach ready-to-buy customers.
Getting found on Amazon is not easy! Competition is fierce and thick. We’ll help your products get found in this massive marketplace.
We provide full-service Amazon expertise for brands of all sizes.
If you are thinking about getting your brand set up on Amazon, look no further! We have experience working with Amazon and will get our hands dirty with the heavy lifting; from setting up all your products, ASINs, handling all necessary integrations to processing orders. All you need to do is sit back, relax and watch your sales take off.
Four Wall Marketing Materials
Restaurant 4 wall marketing is what the owner can do within the four walls of the restaurant. Increase frequency of guests visits, how to up-sell, cross sell, build a restaurant referral program.
Restaurant 4 wall marketing aims to
- sell,
- cross sell,
- up-sell to your existing customers base,
- make restaurant guests come more often,
- make restaurant guests refer your place to more guests,
- get more of their friends with them
Media Buying
Don’t het hoodwinked into buying any old media just because the salesman makes it sound great. Media buying is a process used in paid marketing efforts. The goal is to identify and purchase ad space on channels that are relevant to the target audience at the optimal time, for the least amount of money. Media buying is a process relevant to both traditional marketing channels (television, radio, print) and digital channels (websites, social media, streaming). When done effectively, media buyers achieve maximum exposure among their target market for the least amount of spend.
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